I’m a designer and design leader who believes progress comes from curiosity and shared learning.

From a small studio in Kraków to leading global, distributed design and consulting teams, I’ve learned by building, testing, and adapting.

My work spans apps, digital products, and services, from SaaS platforms and enterprise systems to AI-first experiences.

I bring structure to ambiguity, human-centred thinking to new spaces, and a point of view that helps teams and organisations move forward.

I value momentum over perfection and focus on creating environments where design and people can thrive.

What inspires me most is the idea of going further than what is required.

As Will Guidara, restaurateur and author of “Unreasonable Hospitality”, says:

When you make people feel seen, it changes everything.

Design should do the same: create experiences that surprise, support, and stay with people.

Career milestones

Monterosa: Designing for millions Created and scaled an interactive SaaS platform powering experiences for Love Island, The X Factor, The Voice, UEFA Euro, Formula 1, and others. The platform now serves over 120 million users annually, and driving 1 billion+ interactions across global audiences.

Department for International Trade, UK Government: Designing with purpose
Led design for post-Brexit trade and investment services, helping businesses trade confidently and shaping user-centred digital experiences across government.

Hitachi Solutions: Building a design practice from scratch
Grew a 30-person European UCD team, introduced new roles and training programmes, and developed AI use cases at scale to drive enterprise transformation.

Awards & recognition

Microsoft Partner of the Year: Government

BAFTA: TV Craft, Digital Creativity

Broadcast Digital Award

NMA Effectiveness Award

Cross Platform Innovation Award at the MediaGuardian Edinburgh International Television Festival

BIMA Award

BPG Innovation Award for Outstanding Contribution to Broadcasting

Mediatel Connected Consumer Awards, The Best Connected Technology Breakthrough

Computer Weekly European User Award, Best in Show

IBC Innovation Awards Finalist

Cannes Young Lions, category: Digital, Nominee

Selected clients

Public Sector
Department for Environment, Food and Rural Affairs, Department for Health and Social Care, Foreign and Commonwealth Office, Department for Business and Trade, Environment Agency

Broadcasters
BBC, Channel 4, ITV, Sky, TF1, NBC

Sport Organisations
UEFA, NFL, World Rugby, Formula 1, Formula E

Entertainment and Events
The X Factor, Britain’s Got Talent, The Voice, Love Island, I'm a Celebrity... Get Me Out of Here!, The Million Pound Drop, UEFA Euro, HSBC SVNS, Grand National, Le Tour de France, Roland Garros

Brands
HSBC, Burberry, Chanel, Rolls Royce, Volkswagen, Adidas, Carlsberg, The Rolling Stones

Nonprofits
British Heart Foundation, Oxfam, Cancer Research