Design.
Product.
Human-Centred Innovation.
I’m Michal Ozorowski. I grow future-ready design teams that deliver measurable impact, create products people love, and drive strategies that make businesses stronger.
For over two decades, I’ve worked across government, media, enterprise, sport, marketing and advertising, always aiming to make complex things feel simple, useful, and worth coming back to.
I built and lead a 30-person design and research team that helped secure over £100m in new business, delivered one of the first scalable AI use cases for the UK Government, and in 2025 helped Hitachi become Microsoft’s Global Government Partner of the Year.
I led the design of a public platform that supported the UK’s ability to create, track, and grow £29bn in export value, encouraging 5% of UK businesses to consider selling overseas.
I designed a fan engagement SaaS platform that powered some of the world’s biggest sport and entertainment events, turned 12% of live prime time TV viewers into active particpants, and introduced a commerce model that generated £25m in additional TV format revenue.
I make things make sense.
Design Leadership
Team building and scaling
Strategic direction
Coaching and mentoring
Inclusive culture
Leading through change
Storytelling
Ethical AI leadership
Design Practice
Product and service design
AI augmented UX and UI design
Human–AI interaction
Prompt and conversation design
Design systems
Accessibility and usability
DesignOps at scale
Strategy and Delivery
Discovery and research
Business alignment & measurable impact
Innovation and AI
Cross-functional collaboration
Agile and Lean UX
Workshop facilitation