Product Design and Human-Centred Innovation.

I’m Michal Ozorowski, a product design leader who builds and scales teams that deliver meaningful digital products.

For over two decades, I’ve worked across media, SaaS, government and enterprise platforms, helping organisations turn complex technology into products that feel simple, useful, and worth coming back to.

I built and lead a 30-person design and research team, helping shape large-scale digital platforms and AI-enabled services. Our work has helped secure £100m+ in new business, delivered one of the first scalable AI use cases for the UK Government, and contributed to Hitachi becoming Microsoft’s Global Government Partner of the Year.

I led the design of a public platform that supported the UK’s ability to create, track, and grow £29bn in export value, encouraging 5% of UK businesses to consider selling overseas.

I helped build a fan engagement SaaS platform that powered some of the world’s biggest sport and entertainment events, turned 12% of live prime time TV viewers into active particpants, and introduced a commerce model that generated £25m in additional TV format revenue.

I make things make sense.

Design Leadership

Team building and scaling
Strategic direction
Coaching and mentoring
Inclusive culture
Leading through change
Storytelling
Ethical AI leadership

Design Practice

Product and service design
AI augmented UX and UI design
Human–AI interaction
Prompt and conversation design
Design systems
Accessibility and usability
DesignOps at scale

Strategy and Delivery

Discovery and research
Business alignment & measurable impact
Innovation and AI
Cross-functional collaboration
Agile and Lean UX
Workshop facilitation