Practice LeadershipHead of User-Centred Design at Hitachi Solutions Europe Building a strategic consulting design and research practice powering £100M+ delivery Design ExperimentsHead of User-Centred Design, Hitachi Solutions Europe Designing for AI: Human-centred GPTs and practical principles Practice LeadershipHead of Service and Interaction Design, UK Government – Department for International Trade Transforming UK Export Services after Brexit Service and Product Design Leadership at scaleHead of Service and Interaction Design, UK Government – Department for International Trade Building a joined-up Export Platform for the UK Product DesignService and Interaction Design Lead, UK Government – Department for International Trade Export Academy: Helping first-time exporters build confidence Product DesignService and Interaction Design Lead, UK Government – Department for International Trade Export Plan: Turning export ambition into actionable plans Product IterationService and Interaction Design Lead, UK Government – Department for International Trade Find Your Product: Turning trade jargon into plain English Service and Product DesignService and Interaction Design Lead, UK Government – Department for International Trade Check How to Export Goods: Making complex trade rules usable Product Design LeadershipProduct Design Director, Monterosa Monterosa Interaction Cloud: Designing the SaaS engine behind global live experiences Product Design LeadershipProduct Design Director, Monterosa Love Island: Turning real-time fandom into commercial growth Product DesignProduct Designer, Monterosa Million Pound Drop: Making shouting at the TV count