Practice LeadershipHead of User-Centred Design at Hitachi Solutions Europe Scaling a 30-person design and research organisation powering £100M+ digital delivery Design ExperimentsHead of User-Centred Design, Hitachi Solutions Europe Designing human-centred AI services: From experimentation to production use Practice LeadershipHead of Service and Interaction Design, UK Government – Department for International Trade Transforming UK Export Services after Brexit to support £29bn in trade Service and Product Design Leadership at scaleHead of Service and Interaction Design, UK Government – Department for International Trade Building a joined-up export platform helping UK businesses start exporting Product DesignService and Interaction Design Lead, UK Government – Department for International Trade Export Academy: Helping thousands of UK businesses learn to export Product DesignService and Interaction Design Lead, UK Government – Department for International Trade Export Plan: Turning export ambition into practical growth plans for SMEs Product IterationService and Interaction Design Lead, UK Government – Department for International Trade Find Your Product: Helping businesses navigate complex trade rules Service and Product DesignService and Interaction Design Lead, UK Government – Department for International Trade Check How to Export Goods: Simplifying access to complex trade rules for UK exporters Product Design LeadershipProduct Design Director, Monterosa Monterosa Interaction Cloud: Designing the SaaS platform powering real-time audience interaction for global TV Product Design LeadershipProduct Design Director, Monterosa Love Island: Designing a fan engagement platform that generated £25m in new TV format revenue Product DesignProduct Designer, Monterosa Million Pound Drop: Turning 12% of prime-time TV viewers into active participants